Erika Jayne’s new hair extension business is floundering, with barely 5k followers on social media since its start.
Erika Jayne of the Real Housewives of Beverly Hills is attempting to launch a new business venture, but it does not appear to be going well.
Last month, the Bravo star started Pretty Mess, a brand that sells high-end hair extensions. Despite the celebrity’s extensive advertising, the brand’s Instagram account has struggled to gain traction, with only 5k followers since its inception last month.
Jayne named the product after her 2010 dance track Pretty Mess, according to their website.
«It’s about being free and unabashedly yourself,» she wrote on the website, «and it’s a philosophy that flows through everything I do, from club stages and Broadway to the Real Housewives of Beverly Hills and the New York Times Bestsellers List.»
The prices for the services, which include DIY extensions, PRO extensions, and hair care products, ranging from $500 to $700 depending on the services.
However, as fantastic as Jayne’s band sounds, Instagram users aren’t letting her off the hook without a fight, with comments ranging from questioning the product’s value to inquiring where the company’s revenues would go.
«Scam warning!!!!!» one follower wrote on the account, calling her out. People, do your homework. [email protected]% [email protected]% [email protected]% [email protected]
«But are any of the proceeds going to the victims who funded this along with your clothes, handbags, jewellery, «music» career, holidays, cars…or will they have to suffer?» asked another user.
Jayne’s American Express invoices will be scrutinized as part of the fraud probe into Girardi’s bankruptcy, as Radar has revealed.
The once-dominant lawyer was forced into Chapter 7 earlier this year. His company owes several creditors $101 million, according to financial records.
Girardi was also accused of defrauding his clients, including widows and orphans of plane crash victims, of money.
Jayne is also being sued for $25 million by the bankruptcy trustee, who wants her to repay the money Girardi’s firm used to pay the bulls for her company, EJ Global LLC.
Despite this, the Broadway actress has maintained her innocence and denied any involvement in the alleged deception of her former partner.