The preview for the Super Bowl halftime show nearly makes you want to see it in a theater.
The NFL is attempting to make amends for all that went wrong with the Atlanta halftime performance three years ago. When Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar, and Eminem were announced as part of the Super Bowl LVI halftime show lineup, it was clear what the NFL was aiming for with the Los Angeles Super Bowl halftime show – vibes.
This isn’t going to be a show where you can grab a second plate or talk over business acquisition details during halftime. This will be a multi-generational, get-your-beverage-ready halftime show at the end of the second quarter. Make sure the huge speakers are on.
With all due respect to the trailer for the Weeknd’s show last year, the NFL published a film today to advertise this year’s performances, and this year’s trailer is a declaration that halftime in 2022 will not be an intermission, but rather a full-fledged concert in the middle of a football game.
As a skyline rises up from the chessboard, the trailer begins with these massive gold chess pieces being moved around. Every time one artist makes a move, another realizes it’s time to get to the stadium for the event.
Thank glad they started with Eminem since his music is so much fun that he raps really fast in the background as his current self and his TRL period bleach blonde selves physically construct punchlines like a jigsaw in his segment the trailer.
The party then picks up with Snoop Dogg, the world’s most lovable gangsta rapper, declaring, «I’m not going to tell youngsters don’t do drugs» — there’s context to that statement, but the context isn’t why I’ve remembered that precise quote for almost 30 years. Because Snoop is one of the greatest people on the planet, he pulls a massive U-turn on two wheels in a lowrider.
Dr. Dre is shown going along the beach with a virtual piano in the ocean playing the chords to «Still D.R.E.» after Snoop, Mary J. Blige, and Kendrick Lamar halt what they’re doing to go to the show. If COVID ever finishes, sign me up for the festival date, let alone the halftime show.
The Los Angeles skyline then rises out of the chessboard, revealing that Dr. Dre has moved all of the pieces. Then they all meet in the parking lot, where Kendrick Lamar arrives on a chrome beach cruiser, which is my favorite part of the trailer.
The first Super Bowl in Los Angeles since 1993 will not have a Huey Lewis and The News or Maroon 5 halftime show. This is a throw-your-hands-in-the-air type of production for Gen X and Millennials.
If only they had gone all out in Atlanta. You know, the last 20 years’ music capital.