Acquiring a spot on the Inc. 5000 is confirmation you’re accomplishing something right. “It just raised us that one additional level,” says Glenn Langberg, whose Clifton, New Jersey-based organization, Seaman’s Beverage and Logistics, has made the Inc. 5000 three times and broke the 500 out of 2019 (No. 485).
However, being positioned doesn’t simply mean joining a restrictive club. It can likewise assist with acquiring financial backers’ trust, fabricate your customer list, draw in ability, and lift confidence. Here’s the means by which to use your Inc. 5000 status- – or any acknowledgment – to accomplish your next business objective.
Use awards as a launch pad for fundraising.
Past honorees attest that once you’re on the list, investors will come to you even if you don’t seek them out. “As soon as that issue of Inc. came out, I probably got a hundred different inquiries via email from new investors who wanted to get on the phone and talk to us,” says Rachel Tipograph, founder and CEO of MikMak, a New York City-based e-commerce analytics platform that made the list at No. 222 in 2019. “Timing your round with just that moment will create a lot of momentum for your business.”
Turn product listings into billboards.
On the off chance that your organization makes actual items, utilize your offering stage to trumpet your prosperity, says Matt Revich, fellow benefactor and CEO of Los Angeles-based Yedi Houseware Appliances. Adds Revich: “We have such a lot of important land on Amazon with our item postings,” which highlight a rundown of awards, beginning with the organization’s 2020 Inc. 5000 positioning (No. 105). What’s more, a few people who experience those pages will perpetually need to purchase something beyond air fryers; Revich says he gets a couple of requests each week from potential financial backers who found his organization by means of Amazon.
Make each award part of your company’s story.
The main thing to do when you get an honor, as per past Inc. 5000 honorees, is expose it like there’s no tomorrow.
Also, the alternatives for doing that are boundless. Los Angeles-based Brill Media, an advertising office and double cross Inc. 5000 honoree (No. 155, 2019; No. 370, 2020), served hyperlocal advertisements about its positioning to participants at a close by publicizing gathering, reviews organizer and CEO Robert Brill. Liz Hawkins Tahawi, head of advertising at coordinations programming organization Onfleet in San Francisco (No. 124 out of 2019), depended on blog entries and public statements.
John Hall, fellow benefactor of Columbia, Missouri-based substance advertising organization Influence and Co. (No. 239 out of 2016), informs making an agenda regarding the connections you need to construct – with clients, financial backers, and newcomers – and recognizing approaches to utilize the honor to eliminate “trust boundaries” for every crowd.
“Any time you have a chance to assemble trust with a group of people, be insightful about it,” Hall says. “It’s not simply a self image help. It’s a chance to assemble trust in your image.”