Jay Loud, a rising vocalist from Seattle, has spent the last few years preparing for this moment. He signed a deal with Dallas Austin and Asylum Records after hopping around and working with his head down for the past couple of years.
Jay instantly set to work, ready to prove his worth, now that he had a budget, guidance, and industry support. Ty Dolla $ign, who he enlisted for a guest appearance, announces his coming with his catchy new hit “Need It Back.”
“Need It Back,” produced by Motif Alumni and Nosalez, is a catchy track that finds its feet thanks to interesting lyricism.
Jay and Ty take turns demonstrating their surprising chemistry while talking about a failed relationship, going back and forth about how they gave too much of themselves to prior partners who didn’t return the favor.
Rather of pouting and wailing, they decide to take matters into their own hands, resulting in a wonderfully addictive chorus in which they sing in unison about demanding their hearts back.
While Ty Dolla $ign is a well-known vocalist, one of the more impressive aspects of the song is Jay Loud’s ability to keep up with him. Instead of being outshined or trying to outshine him, Jay stays in his pocket, allowing him to sound at ease and on par with one of today’s most acclaimed R&B musicians.