Def Jam co-founder Russell Simmons and rapper Snoop Dogg have curated an NFT to assist profit hip-hop’s founding artists.
Chatting with HipHopDX, Simmons mentioned the undertaking, Masterminds of Hip Hop: An Unique NFT Assortment would profit these artists who pioneered the style however who didn’t get the monetary rewards on the time.
“The thought is one thing I’ve had for the final couple years,” Simmons instructed the publication. “Then during the last two months, this sense that we must always do one thing to compensate and to provide credit score to the unique founding fathers of Hip Hop intensified. I felt an increasing number of more and more compelled to do one thing.”
He continued, saying the purpose of the undertaking is to “be certain I draw consideration to the founding fathers. So now that I’ve begun, I’ve to do a documentary, an e-book and begin to actually be certain these NFTs promote and these guys make the cash.
“Some…don’t even have financial institution accounts and we wouldn’t even be right here without them. We’re standing on the shoulders of people who find themselves struggling in lots of instances. That is why I needed to do it.”
Talking about Snoop Dogg’s involvement, Simmons continued: “He’s serving to curate. So I acquired him concerned early as a result of I’m in enterprise with Listen in on a lot of issues. And in addition, he cares about these guys. When he hears a narrative of a few founding fathers of Hip Hop, he will get quiet and listens. He’s a heartfelt one who cares.
“Lots of artists after they’re actually younger, typically they don’t care, and after they grow old, more often than not they nonetheless don’t care. However, Snoop was very, very in tune with giving again and that’s why he acquired concern.
“He’s going to do an NFT and every little thing, nevertheless it’s not about what he does, it’s his curation of it and his including credibility to it that I’m extremely grateful for.”
The exterior of his enterprise ventures, Snoop made headlines earlier this month for giving some wonderful commentary for the Equestrian occasion on the Tokyo Olympics.
It was additionally reported earlier this yr that Snoop is engaged in an anthology collection about his life and profession.