Amara La Negra hasn’t slept in 48 hours.
The Afro-Latina rapper doesn’t have time to cease and relaxation. For the reason that January premiere of her actuality present, “Love & Hip Hop: Miami,” she’s develop into a social-media sensation, with greater than 1.1 million Instagram followers. Her soon-to-be-released single, “Insecure,” is already producing buzz, and he or she lately signed with United Expertise Company. This Vogue Week, she’s been a gal about city, attending a slew of exhibits together with Alexander Wang’s, Dan Liu’s and Leanne Marshall’s.
“I is probably not essentially the most gifted particular person, however what I do have is an incredible work ethic,” La Negra, 27, tells The Submit. “Even when it means I’m not going to sleep for every week. You’ll by no means outwork me.”
La Negra is used to the highlight. Rising up in Miami to Dominican dad and mom, she began doing magnificence pageants when she was simply 1 12 months previous and starred on a Univision selection present as a baby. She’s been making eclectic Latin fusion music that mixes salsa with hip-hop for almost a decade.
“Folks wish to put me in a field and it’s not going to occur,” she says.
To that finish, she’s been outspoken about calling out racism within the leisure trade and a dearth of range in style.
“There’s a lack of expertise so far as Afro-Latinos are involved,” La Negra says. “Not each Latina seems to be like J.Lo or Shakira.”
Within the collection premiere of “Love & Hip Hop: Miami,” a file producer tells her she has to look “much less Macy Grey and extra Beyoncé” if she needs to attach with American audiences, then proceeds to mock her afro. La Negra walks out.
She has no plans to vary her picture.
“My life is full of colour and it exhibits in my garments,” says La Negra, who favors vibrant patterned jumpsuits, robes with dramatic trains, and colorblock attire.
However one factor she’s not a fan of is flashing big-name designers.
“I received’t lie. I’m not essentially a superfashionista . . . I’m not loopy about title manufacturers,” says La Negra, who styled herself in a patterned caftan by Dubai-based designer OTT for her picture shoot with The Submit. “I like thrift shops . . . I’ll go to a rinky-dink thrift retailer and sack up a complete bunch of stuff. It’s actually about your private style that makes garments trendy, not how a lot it prices.”
She hopes the style trade will embrace extra ladies of various sizes and backgrounds.
“Not all ladies appear like Victoria’s Secret fashions, and I’d love to have the ability to see range on the runways,” she says.
Within the meantime, she’s planning on relaunching her swimsuit line, ALN, and is seeking to debut a shoe assortment.
“I’m a businesswoman, on the finish of the day,” she says. “I like hip-hop and recording hip-hop, [but] I don’t wish to put all my eggs in a single basket.”
And she or he doesn’t thoughts being in comparison with Cardi B, who appeared on two seasons of “Love & Hip Hop: New York” and had a smash hit with 2017’s “Bodak Yellow.”
“She’s an inspiration to lots of people, together with myself,” says La Negra of her fellow Afro-Latina rapper. “However she is her personal lady as I’m my very own lady.”
Proper now, her focus is on “Insecure,” which units a tumultuous relationship to a horny beat.
“I cherished it from the second I heard it,” says La Negra, who’s at present single. “I believe it’s so relatable to so many women who’ve been in that scenario . . . I’d by no means rap about doing medication or costly issues I don’t have. I like myself to be actual. I’d somewhat sing about my struggles and the way we’re attending to the highest.”