A Gucci Pin pop-up at Harbour City in Hong Kong. The pop-up retailer will make its U.S. debut at Cherry Creek Shopping Center in Denver.
One sign that the pop-up sample has reached the mainstream: Gucci has jumped into the game.
The Italian high-fashion mannequin, based in Florence and Tuscany, is rolling out varied luxurious pop-up outlets in buying malls everywhere in the world merely in time for the holidays. Known as Gucci Pin, the brightly-colored, rectangular present will debut throughout the U.S. at Cherry Creek Shopping Center on Nov. 15.
Why Cherry Creek? The superior is steadily listed as a result of the metro house’s No. 1 or No. 2 vacationer attraction, in accordance with Visit Denver, and the Gucci Pin pop-up (as a result of it’s being referred to as) is for certain to get quite a few consideration and foot guests.
“Inspired by the pins seen on interactive digital maps … (the stores) will launch in different waves during the upcoming year,” Gucci officers talked about via press launch. “The first Gucci Pin stores are dedicated to the Gift Giving line. This year for its holiday collection, the House celebrates the famed Flora pattern by marrying it with one of its Beloved line of handbags, Ophidia, distinguished by the GG motif and the Web stripe.”
The lineup of merchandise at Gucci’s Cherry Creek pop-up will embrace “women’s ready-to-wear, shoes and accessories — featuring women’s bags in differing silhouettes including a new jewelry case, small leather goods such as wallets and cardholders trimmed with red, yellow or white leather. The accessories also feature the Double G hardware and the Web stripe,” Gucci talked about throughout the launch.
Gucci could be teasing an accompany digital arrange for each pop-up retailer that may make use of augmented-reality experience (AR), although particulars had been scant as of press time. Gucci-personalized pins, that features the patterns of the themed outlets, will appear on Google Maps in some nations to further highlight the state of affairs, officers added. Also, seek for digital baubles on the Gucci App, and Gucci Pin-themed AR decisions and movie filters deliberately for Snapchat and Instagram.
The idea is the brainchild of Alessandro Michele, Gucci’s fashion director since 2015. Additional plans title for Chinese New Year-themed outlets (in early 2020), a Gucci Pin Mickey Mouse (that features a baggage carousel “style conveyor belt” constructed into their buildings), and Gucci Pin GG Psychedelic outlets, devoted to baggage, gear and ready-to-wear with the all-over multicolor GG-and-stars motif.