Gillette draws fire for #MeToo commercial

Gillette has come below fire after releasing a commercial that draws on the #MeToo motion to problem “toxic masculinity.”

In the advert, the razor model — a subsidiary of world large Proctor & Gamble — calls out “bullying,” “sexual harassment” and “toxic masculinity,” and questions: “Is this the best a man can get?” The marketing campaign goes on to encourage males to carry each other accountable for their habits.

Gillette mentioned on its web site it was time manufacturers acknowledged the function they performed in influencing tradition.

“As a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man,” the corporate mentioned.

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