Full-strength beer hits shelves of Colorado’s grocery stores

Coloradans searching for groceries on Tuesday noticed a brand new merchandise lining the shelves of their neighborhood grocery store: full-strength beer.

As of Jan. 1, Colorado’s 3.2 beer legislation —  a restriction from the Prohibition period that prevented many supermarkets and comfort stores from promoting full-strength beer — is not any extra. Now customers can now purchase the golden brew whereas additionally checking off their grocery lists.

“It’s like a one stop-shop,” stated Sarah Heaney, 31.

Heaney of Denver didn’t purchase beer on Tuesday; she had a “rough night” ringing within the New Year on Monday. However, Heaney stated, she’s going to purchase beer from her native grocery retailer sooner or later.

Growing up in Southern California, Heaney was used to discovering beer and wine on the shelves at groceries stores — however then she moved to Colorado, which had restrictions on what stores may sale.

“It was weird that you had to go to the liquor store,” she stated.

The adjustments that went into impact on New Year’s Day embody permitting comfort and grocery stores with beer licenses to promote full-strength brew, together with virtually 200 stores in Denver.

Grocery and comfort stores can even begin delivering beer, whereas a restricted quantity of grocers will be capable of promote liquor and wine.

At a King Soopers on Chestnut Place in Denver, packs of Shock Top and Blue Moon, together with these of craft brewers Boulder Beer Co. and Upslope Brewing Co., had been already catching the eyes of customers.

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