Frank Ocean is launching a luxury company called Homer. The independent American company’s first collection will include printed silk scarves and jewelry pieces that are handcrafted using 18-karat gold, recycled sterling silver, hand-painted enamel, and American lab-grown diamonds. The Homer products are designed in New York and handmade in Italy.
Ocean did the catalog cover and photography for Homer; there’s also campaign imagery by Tyrone Lebon (a frequent Ocean collaborator and the director of the “Nikes” music video). A press release notes that the company’s name “represents carving history into stone,” and that the Homer designs are inspired by “childhood obsessions” and “heritage as a fantasy.”
The Homer website is soundtracked by Orlando rapper-producer 454’s debut mixtape 4 Real. Frank Ocean will open a Homer jewelry store in Manhattan on Monday, August 9. The store is located at 70-74 Bowery and is appointment-only.
In an Instagram Story, viewed by Pitchfork, Ocean wrote:
Read Pitchfork’s “The 200 Best Albums of the 2010s,” featuring Blonde at No. 1.