Elvis Presley’s estate loses trademark battle over beer brand

Elvis Presley’s estate loses trademark battle over beer brand

Elvis Presley’s property has misplaced a trademark dispute with the makers of a British craft beer in a case that began in October 2016.

The King seems to be to be again within the constructing for beer firm Brewdog, which has received the precise to make use of the title “Elvis Juice” for one in all its merchandise.

BrewDog launched the drink, a grapefruit-flavored IPA (or India Pale Ale), in 2015 and claims that it’s the U.Ok.’s third best-selling craft beer.

However in 2016 Genuine Manufacturers Group (ABG), which manages Elvis Presley’s title and official occasions, wrote to founders James Watt and Martin Dickie instructing them to not use it.

The pair responded by altering their first names to “Elvis” by deed ballot, within the hope that doing so would reveal the shortage of exclusivity of the title Elvis. However the U.Ok.’s Mental Property Workplace (UKIPO) dominated in favor of ABG final July, saying it was doubtless that drinkers would assume the beer was an official product.