Boulder Running Company co-founder’s new shoe store now open




Owner Mark Plaatjes stands on a treadmill at his store In Motion Running on Monday in Boulder. (Jeremy Papasso, Daily Camera)

Boulder Running Company co-founder Mark Plaatjes is again doing what he loves, combining his 20-year bodily remedy apply with a full-service working store. And it appears becoming that his new store is only a block from the Bolder Boulder beginning line.

The new store, In Motion Running, simply opened in a buying plaza at 30th and Walnut streets, so greater than 40,000 runners will have the ability to see it as they line up, wave after wave, to run Colorado’s greatest and best-known street race on Memorial Day.

Plaatjes, a naturalized American from South Africa who gained a gold medal within the marathon on the 1993 monitor and subject world championships, co-founded the Boulder Running Company in 1995. BRC ultimately expanded to shops in Denver, Littleton, Greenwood Village and Colorado Springs, however Plaatjes offered the enterprise in 2013 when associate Johnny Halberstadt needed to money out. Plaatjes had a faithful following and continued to work for BRC for a yr however left in 2014.

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His authentic bodily remedy clinic was upstairs from the unique BRC location at 27th and Pearl. He continued to apply there after leaving BRC till opening the new store 10 weeks in the past. Now In Motion Rehabilitation, which has a clientele that features elite runners, atypical plodders and nonrunners, is within the rear of the working store. Meanwhile, BRC does enterprise within the authentic location lower than a mile away underneath company possession.

“The first few weeks a lot of people came in and the first words out of their mouths were, ‘We’re so glad you’re open,’ ” mentioned Greg Weich, who serves as ground supervisor and footwear purchaser for In Motion Running. “A lot of people have come in and said, ‘It feels like the old days, the old Boulder Running Company.’ Trying to help people with problems instead of just selling a shoe has always been our motivation. We have family feel, just like the old store.”

In reality, Weich labored for Plaatjes at BRC for almost 20 years, and all three of Plaatjes’ daughters work at In Motion Running. His spouse, Shirley, is a licensed therapeutic massage therapist who practices within the bodily remedy clinic.

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