The body-positive underwear firm Aerie scored gold on Thursday when it introduced that Olympic gymnast Aly Raisman is becoming a member of its “position fashions” marketing campaign for the spring 2018 assortment.
The corporate’s #AerieREAL campaign additionally options actress-activist Yara Shahidi and singer-songwriter Rachel Platten. The 2 have been signed by the model to affix Raisman and one of many firm’s hottest fashions, Iskra Lawrence, as “girls who empower and encourage,” in response to Aerie.
Aly Raisman joined lingerie model Aerie’s “position fashions” marketing campaign for the spring 2018 assortment. (Ali Mitton/ Aerie)
“We have all been by one thing that, in the long run, will make you a stronger individual,” Raisman stated in a press release.
The model — spawned from the favored teen clothes firm American Eagle — is known for its anti-Photoshop coverage and historical past of hiring girls of all sizes and styles who embrace their figures. Aly Raisman slams USA Gymnastics over Larry Nassar
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“Yara, Aly, Rachel, and Iskra actually embody AerieREAL and what it means to be sturdy, assured, and glad in your individual pores and skin,” Aerie International Model President Jennifer Foyle stated. “At Aerie, we imagine in genuine, actual magnificence and by no means airbrush our fashions. Now, greater than ever, we need to encourage girls in all places to really feel empowered to embrace their very own distinctive qualities and exquisite REAL selves.”
Aerie stated the ladies have been “chosen for his or her influential voices, distinctive tales and self-made success.”
Aerie’s #AerieREAL marketing campaign stars singer-songwriter Rachel Platten (far left) actress-activist Yara Shahidi, Olympic gold medalist Aly Raisman and Aerie-favorite, mannequin Iskra Lawrence. (Ali Mitton/ Aerie)
Raisman, Shahidi, Platten and Lawrence will promote the marketing campaign by “Actual Speak” talking engagements in Aerie shops this spring and in March, Aerie will launch a line of things designed by every lady with 100% of the proceeds going to a charity of her alternative.
The model’s announcement comes sooner or later after the sentencing of disgraced former U.S.A. Olympic gymnastics physician Larry Nassar, who was accused by Raisman and greater than 160 others of sexual assault. Nassar was sentenced to 175 years in jail on Wednesday.