Progyny founder Gina Bartasi unwrapped Kindbody on Tuesday together with former executives from Google, Flatiron Well being, Oscar Well being, One Medical and Mount Sinai Well being System.
The corporate additionally contains different ladies leaders, notably co-founders Fahimeh Sasan, MD, becoming a member of from Mount Sinai, and Joanne Schneider, who beforehand was a product chief at Google and Flatiron Well being, and Cynthia Hudson, a scientific embryology and IVF professional who owned Manhattan Fertility Specialists.
Cecilia Lum additionally labored at Flatiron and NYU Langone Medical Middle previous to Kindbody. Different Kindbody staff embody Jeannette Norris, previously a senior mission supervisor at One Medical in addition to Shilpa Patel, who beforehand labored at Oscar and now handles authorized and enterprise affairs for Kindbody, amongst others.
The ladies-led startup debuted every week after Rock Well being printed a report discovering that CEOs are nonetheless distinctive within the digital well being realm. Solely 10.2 p.c of chief executives are feminine, in reality, which is up from eight.eight p.c in 2015, however lags when in comparison with the 22 p.c of girls CEOs amongst Fortune 500 corporations.
Kindbody’s objective is to construct a nationwide community of girls’s healthcare services – at each pop-up and brick-and-mortar places designed to harness expertise for an improved affected person expertise. The corporate plans to focus first on fertility providers after which broaden into psychological well being, diet and gynecological providers.
“Healthcare is bifurcated and siloed, however it does not must be,” Bartasi stated in a press release. She added that her goal is to reinvent the present healthcare supply mannequin by offering a continuum of care based mostly on “true vertical integration” of all ladies’s healthcare wants.
To make that occur, Kindbody is investing in each a centralized knowledge platform and patient-facing instruments, based on Schneider. “We expect there are numerous methods to carry value down which might be good for sufferers and for enterprise.”
Schneider stated that though there have been important enhancements within the fertility lab, there’s been little or no patient-facing innovation round fertility. Furthermore, she factors out that one-third of all fertility clinics proceed to make use of paper charts and none offers direct on-line scheduling.
“We all know there’s demand for innovation and less expensive remedy,” stated Sasan. “We imagine within the consumerization of healthcare, and bringing care on to the affected person is crucial.”
Bartasi has some expertise in constructing new corporations. Earlier than Kindbody, she began the fertility profit answer Progyny for self-insured employers with 14 of the highest 32 Fortune 100 corporations as purchasers.
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