Winter Park & Fraser Chamber of CommerceWinter Park Resort, and the cities of Winter Park, Frasier and Tabernash have rolled out a brand new brand they are going to use collectively.Winter Park Resort for years operated not not like a mountain fortress, content material to reside by itself, with or with out the close by cities of Grand County.
However that’s altering. The resort, below its new proprietor, together with the close by cities of Winter Park, Fraser and Tabernash have launched a mixed brand and tag line: Colorado Unfiltered.
“Out group go collectively and stated we’d like a plan,” stated Jimmy Lahrman, mayor of the city of Winter Park at a press occasion Thursday night to debate the brand new marketing campaign.
That year-long course of resulted in a call to work extra intently collectively on selling the realm, which has lagged behind a lot of Colorado’s different ski communities.
Alterra Mountain Co. took over because the operator of the resort, which is owned by the Metropolis of Denver, in April 2017 when it acquired Intrawest in a $1.5 billion deal that additionally gave it management of Steamboat Ski Resort.
Alterra spent $21 million on a brand new gondola and elevate upgrades, half of a bigger bundle of $30 million in investments within the resort. It additionally rolled out a brand new IKON Cross designed to rival Vail’s Epic Cross and produce new guests into member resorts, together with Winter Park.
Veteran developer Buz Koelbel and former cable entrepreneur Bob Fanch, together with others, have invested hundreds of thousands within the space, which is driving a change of the communities surrounding the resort.
“Winter Park is a golden alternative. It’s Winter Park’s time to shine,” stated Charlie Johnson, proprietor of Cooper Creek Sq. and the close by ice rink.
Bus service, taken without any consideration in communities like Vail and Breckenridge, was once a seasonal affair in Winter Park run by the resort. However two years in the past, Grand County voters permitted greater gross sales taxes to create a extra constant hyperlink between the cities and resort.
Colorado Unfiltered is designed to evoke a way of place, absent the pretense and must impress generally related to the state’s greatest recognized and costliest ski areas. It’s also designed to evoke a way of journey tied intently to the land and the leisure alternatives it supplies.
“The tag line felt proper. You are feeling such as you may be your self,” stated Eric Mason, COO of Satan’s Thumb Ranch Resort & Spa.