Vail Day by day file photoThe Vail Winterfest Ice Theater, a part of the city’s annual vacation celebration, is a well-liked off-slope exercise. Given the present snow drought, city officers are beginning to look into different methods to offer off-slope winter actions.VAIL — Over the previous decade or so, Vail has put most of its advertising eggs into summer time’s basket. Which will have to vary.
The noon temperature in Vail was within the mid-40s on Jan. 9. Snow was melting off rooftops. With that as a backdrop, the Vail City Council gathered in The Grand View room atop the Lionshead Village parking construction for a morning-long dialog in regards to the city’s course. As a part of that dialogue in regards to the city’s near-term future, the present drought drew some consideration.
Council member Jenn Bruno mentioned it’s time for the city to take a look at diversifying its winter economic system.
Bruno, co-owner of the Luca Bruno clothes shops on the town, mentioned after spending the previous few weeks within the two retailers, it’s clear that guests want extra to do within the winter months. There’s solely a lot eating and purchasing you are able to do when the ski slopes are wanting snow, she mentioned.
“We noticed individuals chopping their journeys quick — they ran out of stuff to do,” Bruno mentioned. “We’ve spent a lot time on summer time (advertising) — we have to change the best way we expect.”
Council member Greg Moffet mentioned the city wants one thing within the winter that may drive visitation the best way the Burton U.S. Open Snowboard Championships does in March.
“If this is a chance for us to deal with our aggressive scenario, we should always,” Moffet mentioned.
If a winter advertising marketing campaign emerges from Tuesday’s brainstorming session, then it will be no less than conceptually much like Vail All of the Love, a advertising marketing campaign launched within the fall of 2008, simply because the nation’s economic system had fallen right into a deep hunch.
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