To fight counterfeiting on Amazon, Boulder-based Nite Ize wins International Trade order for its popular Steelie smartphone gadget

To fight counterfeiting on Amazon, Boulder-based Nite Ize wins International Trade order for its popular Steelie smartphone gadget

Nite Ize has had it with counterfeiters and overseas knock-offs and on Tuesday, its newly received exclusionary order from the Worldwide Commerce Fee goes into impact to assist the Boulder-based accent maker defend its mental property.

Offered by Nite IzeNite Ize’s Steelie system is a ball and socket magnetic connection system for smartphones.In line with Clint Todd, Nite Ize’s chief authorized officer, the order is way more highly effective than complaining to an organization like Amazon that somebody is promoting merchandise that look lots like Nite Ize’s. Amazon takes these listings down, however that doesn’t imply the retailer will stop related knockoffs from one other vendor.

The ITC order would instruct U.S. Customs officers to destroy offending merchandise which are primarily based on the utility patent for, on this case, Nite Ize’s Steelie, a ball-and-socket magnetic smartphone holder for vehicles.

“The reduction we’re asking for is to cease any infringing merchandise from coming in (to the U.S.) regardless of who makes them,” Todd mentioned. “It’s a robust instrument and the one instrument we have now left. We will’t sue Amazon.”

The corporate spent two years and practically $1 million to show that 32 Chinese language firms violated the Tariff Act of 1930. Losses, nonetheless, might be way more contemplating the misplaced gross sales as a result of counterfeit Steelie merchandise. The ITC granted the order on Feb. 22, nevertheless it took 90 days to enter impact. The corporate mentioned that it plans to pursue related orders on its different merchandise.

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