Revealed 1:45 pm, Tuesday, February 14, 2017
Photograph: Richard Drew, Related Press
SEATTLE — Starbucks, having seen the success of ice cream menu choices at its high-end Seattle Roastery retailer, will begin serving ice cream at greater than 100 retailer areas.
Beginning Wednesday, the Roastery Affogato menu — based mostly on the Italian espresso-poured-over-ice cream dessert and examined first on the Seattle Roastery — will start rolling out in Starbucks shops that embody Reserve bars. Reserve bars use Starbucks’ high-end, small-lot Reserve espresso beans; there are presently 18 shops with Reserve bars nationwide, together with in Los Angeles, Boston and Chicago.
Additionally beginning Wednesday, an “impressed by the Roastery” affogato menu will launch at 100 conventional Starbucks shops. As a result of these conventional shops do not use Starbucks’ premium Reserve espresso beans, the ice cream desserts there’ll incorporate its common Espresso Roast and Narino 70 chilly brew.
These ice cream menu check runs are an instance of how Starbucks’ Seattle Roastery is serving as an innovation pipeline for the Seattle-based firm.
The affogato menu launched on the Seattle Roastery in June final 12 months and has been among the many prime 5 bestsellers there since, in response to an organization spokesperson.
That menu, which makes use of ice cream from Mora Iced Creamery, consists of affogato, chilly brew float and chilly brew malted shake.
The menu objects launching Wednesday all will use ice cream from Mora Iced Creamery.
Starbucks plans to see how properly prospects reply to the menu earlier than deciding whether or not to develop it elsewhere. The ice cream check run was reported earlier by Enterprise Insider.