Pepsi CEO: Women want chips that don’t ‘crunch too loudly’

Pepsi CEO: Women want chips that don’t 'crunch too loudly'

Doritos meant only for girls are being created by Pepsi-Cola as a result of women “do not prefer to crunch too loudly in public.”
That is what the corporate’s CEO, Indra Nooyi stated in an interview with Freakonomics final week. She was talking in regards to the variations between how women and men get pleasure from chips and the way that shapes the best way Pepsi thinks up new merchandise. Nooyi stated that ladies do not prefer to lick their fingers both so to appease feminine chip lovers who’re looking for an answer to this loud, messy (non)drawback, the model is growing a model of the snack that is quieter and suits of their purses extra simply.