Broadway producer Gwyneth Paltrow skipped Thursday night time’s opening of her present, “Head Over Heels,” the Go-Go’s musical, on the Hudson Theatre. Phrase is she stayed in Montauk, making wedding ceremony plans with fiancé Brad Falchuk.
However she would possibly need to head again quickly earlier than “Head Over Heels” posts its closing discover, making it the primary catastrophe of the brand new season.
The $10 million present has a paltry advance of lower than $1 million and is promoting about $35,000 in tickets a day.
Solely rave opinions will preserve it afloat. However don’t look to The Put up, the place reviewer Johnny Oleksinski says “Head Over Heels” reduces its catchy pop music to “a facet of spinach.”
Round Broadway, predictions of doom and gloom are all over the place.
“The numbers should not sustainable,” a manufacturing supply says. “There’s simply no real interest in this present.”
The Ambassador Theatre Group, which owns the Hudson, is already in search of a brand new present to interchange it, so the theater gained’t sit empty.
However Christine Russell, the present’s lead producer, says she’s not giving up but.
“I don’t dispute something you’ve heard, and I want our numbers had been stronger,” she instructed me. “However we all the time knew this could be a word-of-mouth present. The suggestions we’re getting from audiences is that the present is wise and humorous and related, and it confirms the fervour we’ve had for ‘Head Over Heels’ from the start.”
Ardour is all effectively and good, however it’s cash it’s essential to preserve a struggling present going till — and if — phrase of mouth kicks in and ticket gross sales take off. Does Russell have the cash?
“We now have been dedicated from Day 1 to this present,” she says. “And we’re nonetheless dedicated. We use the Go-Go’s catalog, however that is an authentic musical. And I can say that the suggestions we’ve had from audiences is encouraging.”
“Head Over Heels” is predicated on “Arcadia,” a 16th-century prose poem by Philip Sidney.
He was a pleasant man, I’m instructed, however the one individuals who learn his poems at the moment are getting graduate levels in English literature at Oxford.
And therein could lie the issue: This can be a present that goals to be arty however desires to promote tickets to Go-Go’s followers who, I guarantee you, aren’t getting graduate levels in English literature at Oxford.
The present has loads of intercourse — straight, homosexual and in any other case — in addition to cross-dressing. It additionally options the primary transgender girl ever to originate a principal function on a Broadway stage: Peppermint, of “RuPaul’s Drag Race.”
However with its high-brow English poetical roots and thees and thous, it additionally seems like Shakespeare within the Park or one thing you’d see at London’s Nationwide Theatre.
“We’ve by no means been in a position to determine the way to promote this present,” says a manufacturing supply. “Perhaps we should always have offered the intercourse.”
We’ll see how issues play out for “Head Over Heels.”
If it wants cash to struggle for survival, Paltrow has it. Her life-style Website Goop is price $250 million.
Or she may be part of the forged. I noticed her years in the past in “As You Like It” on the Williamstown Theatre Pageant.
She performed Rosalind and cross-dressed very effectively.
You’ll be able to hear Michael Riedel weekdays on “Len Berman and Michael Riedel within the Morning” on radio 710 WOR.