Dunkin’ Donuts is chowing down on the gluten-free craze.
The corporate launched its first-ever gluten-free bakery product: a fudge brownie. It is accessible in all of Dunkin’s eight,500 US shops starting Monday.
Dunkin’ mentioned in a press release it acknowledges “the significance of offering various selections for individuals with dietary restrictions or who select a gluten-free weight loss program.”
Gluten-free meals has soared in recognition, projected to rake in $2 billion in gross sales by 2020, a 20% improve from 2015, in accordance with meals business analysis firm Packaged Details. (In addition to these affected by Celiac illness, there are few well being advantages to a gluten-free weight loss program.)
Dunkin’s brownie is one among a number of new gadgets it is introducing, though the remainder aren’t gluten-free. Different new gadgets embrace waffle-breaded rooster tenders, pretzel bites and ham and cheese roll-ups. All of this stuff, which price $2 every, are a part of the chain’s new Dunkin’ Run menu. The purpose is to herald clients exterior of its conventional breakfast rush.
The corporate goes by a serious upheaval. The model lately nixed the “donuts” portion of its identify in some new shops, slimmed down its meals choices, modified its advertising to emphasise its drink picks and introduced plans to double the variety of places. The Boston-based chain additionally named a brand new CEO in early July.