Billing tech boosts patient-initiated payments at BrightSpring

BrightSpring Well being Companies is among the largest diversified residence and community-based well being providers suppliers within the nation, serving 2 million folks yearly.

THE PROBLEM

As a supplier of residence care providers, it doesn’t have shoppers who come into its places of work and work together with its billing workers, so there may be by no means actually a really perfect time to debate financials.

“This turned a much bigger problem lately as shopper cost accountability continued to evolve,” mentioned Laurie Babin, chief income and innovation officer at BrightSpring Well being Companies. “We wanted to streamline the cost expertise for our shoppers, however counting on paper-based processes slowed us down, resulting in prolonged time to cost and excessive prices to gather.”

PROPOSAL

BrightSpring Well being Companies chosen vendor InstaMed to assist analyze its billing and cost course of and provide shoppers handy choices to pay and handle their payments. The affected person billing system has enabled BrightSpring to leverage the seller’s consumer-tested assertion structure, which is designed to remove paper from the billing and funds course of by driving on-line funds and e-statement adoption.

“The InstaMed Affected person Portal allowed us to supply our shoppers a easy but strong on-line cost expertise, the place they may pay payments with their most well-liked cost methodology, handle a digital pockets, view cost historical past, enroll for e-statements, and arrange computerized funds,” Babin defined. “Along with delivering a greater expertise for our shoppers, the options would simplify workflow and enhance operational efficiencies.”

BrightSpring hoped to see a big decline in paper, lowered time and prices to gather, and elevated consumer satisfaction with the billing and funds expertise.

MARKETPLACE

There are numerous healthcare finance and funds techniques distributors with all kinds of choices available on the market. These distributors embrace BillingTree, Bottomline Applied sciences, Lightbeam Well being Options, Paya, Rectangle Well being, SA Ignite, Strata Resolution Expertise, Triple Tree and Waypoint.

MEETING THE CHALLENGE

BrightSpring applied the seller’s affected person assertion structure, which drives on-line adoption by eliminating the cost coupon and return envelope altogether.

“We had extra shoppers eager to pay with bank cards, so we didn’t anticipate to listen to many objections,” Babin mentioned. “As our shoppers use fewer paper checks, we’re making it a lot simpler to pay on-line the place they may use their most well-liked cost methodology – together with digital verify.”

“Our shoppers are selecting different digital choices like e-statements, which cuts down our postage and printing prices for billing.”

Laurie Babin, BrightSpring Well being Companies

BrightSpring is also providing a web-based cost expertise by way of its branded InstaMed Affected person Portal. Nevertheless, to make sure consumer adoption and a easy transition to a brand new course of, BrightSpring labored with the seller to develop advertising and marketing supplies to assist talk the change to its shoppers.

Click on on web page 2 beneath to learn how the group elevated patient-initiated funds, which led to quite a lot of advantages.

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