A “sport changer” for biking, Denver will add a music pageant to the Colorado Traditional with Wilco, D... -

A “sport changer” for biking, Denver will add a music pageant to the Colorado Traditional with Wilco, D…

When RPM Occasions Group’s Colorado Traditional bicycle race launches on Aug. 10 this yr, it hopes to reply the urgent query on the minds of the realm’s high-performance bicycle racing followers: What makes it completely different from the Colorado-based races that failed earlier than it?

Its reply is Velorama Colorado, a three-day pageant that can increase Denver’s leg of the multi-city Colorado Traditional bike race (it’ll additionally run via Colorado Springs and Breckenridge) right into a full-fledged cultural occasion within the RiNo neighborhood, that includes a whole lot of distributors and a handful of high-tier musical acts.

Wilco, the New Pornographers, Demise Cab for Cutie, Saint Motel and La Santa Cecilia are set to play the occasion this yr.

Along with these bands, which routinely nab headlining spots at stand-alone music festivals, Velorama Colorado will home a large area of distributors. An expanded model of Denver Flea will boast virtually 200 unbiased distributors along with the almost 150 that can comprise its Bike Expo.

The gated pageant, which RPM Occasions Group CEO David Koff predicts to be among the many greatest Denver may have ever hosted, goals to convey new income streams in to an occasion that, due to its city-wide programs, is inherently free to observe. Outdoors of Europe, the place biking enjoys appreciable authorities subsidies, the character of the game makes it laborious to maintain financially, notably as a result of home bike race organizers usually must pay for biking to be televised, and never the opposite approach round.[related]

“This is a sport changer for the game,” Koff mentioned. “On any scale we’re conscious of, we’re the primary to try this kind of occasion.”

When it launches, racing followers might be ready to observe a few of the sport’s high athletes zip throughout the Colorado Traditional end line on Walnut St. and mosey a couple of blocks over to the pageant grounds, set within the Rockies Parking Lot B that extends from 27th to 33rd St. between Blake St. and the railroad tracks.

Koff associated the occasion to the fan pageant that surrounds the NBA’s All-Star sport. “We assume all eyes of the biking world might be on us,” he mentioned.

Tickets to Velorama Colorado go on sale March three at 10 a.m. through axs.com. A restricted quantity of $25 day tickets might be made accessible. Common advance day tickets are $35 and day-of tickets will value $45. VIP packages are additionally accessible.

For extra data, try Velorama Colorado’s web site.